Opening a platform called DAN, which means something better and newer in 2017 while starting with clothing for dogs under the name of Dentists Appointment in 2011, we are presenting products and services in various fields related to apparel, miscellaneous goods, food, beauty for companion animals and people living with them in a new way.

Rather than a "creator" who creates things that were not in the world, DAN wants to be an "observer" who introduces unfamiliar yet useful products and services by observing what we need to live with our companion animals, and to redesign and create products that need improvement.

DAN's three principles are

1. more useful
2. more beautiful
3. newer

New not useful ones are not long-lasting, and useful but not beautiful ones cannot be loved for a long time. So products or services must be new, useful, and beautiful at the same time to be used properly.

The goal of DAN is to show more advanced products and services to companions and their caregivers. We think that progress is not just a new thing but a way of presenting and leading the way in which we live together in a more right and healthier way in social awareness and change.